VOLATILE MARKET LEADS TO GREATER USE OF EQUITY TRADE IDEAS IN SEPTEMBER

LONDON & NEW YORK, October 20, 2008 – Last month’s market volatility resulted in significantly increased use of equity trade ideas as an alternative to traditional analyst research among brokers and their most active institutional clients, including hedge and quant funds and long-only asset managers.

youDevise Limited reported that during September, institutional brokers sent a record 40,070 trade ideas through the Company’s Trade Ideas Monitor (the TIM), the most widely used alpha capture system for the rapid transmission of ideas from brokers to money managers. That represents an increase of 42% year over year and 46% over August. The previous record was 35,705 ideas transmitted in July.

youDevise also reported that last month 24 new sell and buy side firms began using the TIM, tying the record of 24 that joined in August. There are now more than 6,600 users on the platform at 416 firms, up 73% from a year ago.

"In September brokers and their clients began to face the most challenging, volatile markets of the decade,” said Colin Berthoud, Sales Director, youDevise. “In order to capture more alpha in this environment, investors need to access the best trading ideas as fast as possible.”

“Instead of using the telephone, email, or messaging services, brokers and their clients turned increasingly to the TIM, leading to record volumes of ideas for the month. Brokers developed and transmitted their best ideas to the right clients in real time, and clients were able to identify immediately which stocks and sectors to buy or sell.”

Trade ideas show what institutional brokers believe will happen short- to near-term on a stock specific basis, and what trades their clients should make to take advantage of the situation. By contrast, analyst research focuses on whether a stock is under, over or fairly valued, based on 12-month price targets.

TIM data show that institutional brokers and money managers over the course of this year have been using more ideas for shorter time horizons as market volatility has increased. The average time ideas are open has plummeted 74%, to 20.7 days as of September, compared to 2007, while the total number of open and closed ideas has increased 353% year over year, to a record 336,171.

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About youDevise Limited

youDevise Limited (www.youDevise.com) provides web-based portfolio workstations for financial markets. The company’s leading on-demand applications include the Trade Ideas Monitor (TIM), for the high-speed communication of equity trade ideas and portfolio ideas between institutional brokers and their money manager and hedge fund clients, and the Hedge Fund Information Provider (the HIP), the first commercially available portfolio management system for funds of hedge funds.

Press Contacts

Colin Berthoud, Director, youDevise Limited, at +44 (20) 7826-4302, or colin.berthoud@youdevise.com; or Michael Shallo, Anreder & Company, at +212-532-3232, or Michael.shallo@anreder.com

The Trade Ideas Monitor (The TIM) from youDevise – September 2008 Data

More Ideas - Institutional brokers sent a record 40,070 trade ideas in September to their clients through the TIM -- an increase of 42% year over year and 46% over August. The previous record was 35,705 transmitted in July.

Richer "Ideabase" - The total number of open and closed ideas in the TIM has increased 353% year over year, to a record 336,171 as of September 30, 2008. The greater the historical .ideabase,. the greater the ability to predict how a broker.s ideas will perform in different market conditions.

Increased Number of Users - There are now more than 6,600 users on the platform at 416 buy and sell side firms, up 73% from a year ago.